The Story Behind The Strategy
Velora Hospitality was founded on a simple but powerful belief: hotels deserve dedicated, results-driven sales support without the limitations of geography or overhead. With over 25 years of hands-on hospitality experience spanning full-service, select-service, branded, and boutique hotels, we’ve seen firsthand how often sales opportunities are missed due to limited resources, stretched teams, or vacant sales roles.
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Experience Across Trusted Hotel Brands
Exclusive Services
signature sales
Remote Hotel Sales Service
Let Velora Hospitality serve as your off-site Director of Sales. We manage the full sales cycle from start to finish. This includes prospecting new business.
Sales Studio
Virtual Sales Coordinator Support
Velora’s Sales Studio provides dependable, behind-the-scenes administrative support designed to keep your sales operation organized and efficient.
Sales Advantage
Remote Sales with On-Site Partnership
Hotel Sales Service Plus offers the best of both worlds: comprehensive remote sales support combined with quarterly in-person visits for hands-on engagement.
RampUp Sales Program
Pre-Opening Sales Strategy
Whether you're opening a new property or relaunching after a renovation, Rampup Sales Program is your solution for building strong sales momentum before the doors open.
Additional Services
Elevate
Hospitality Sales Training
Elevate is our custom training solution designed to transform hotel teams from the inside out. We work with front desk staff, new sales hires and hotel leaders to improve guest.
Digital Demand
From Digital Reach to Revenue
Digital Demand™ is Velora Hospitality’s ecommerce and marketing support service designed to improve online visibility, optimize booking channels, and convert digital traffic into revenue.
Careers
Think you’d be a great fit? We’d love to hear from you!
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Mailing Information
Testimonials
Success Stories
“Laia helped keep sales moving when we didn’t have the internal coverage we needed. Communication was steady and they followed up on the right accounts.”
— Vice President of Sales
“They came in, learned the hotel quickly, and handled sales outreach without a lot of back and forth. That made things easier for our team.”
— General Manager, Holiday Inn Express, Detroit MI
“Shonda supported several of our hotels and kept things organized. We knew what was being worked on and didn’t have to chase updates.”
— Regional Director of Sales
“Sales activity was consistent and they stayed on top of follow-ups. It was helpful having someone focused on this while we managed the property.”
— Hotel Owner, Independent Hotel, Atlanta GA Airport
“They handled outreach and reporting so the on-property team could stay focused. It was a good support during a busy period.”
— General Manager, Hampton Inn, Cincinnati Ohio
“Laia is one of the most dedicated and results driven professionals I’ve had the pleasure of working with. Her work ethic is unmatched. She consistently goes above and beyond, not only meeting expectations but exceeding them every time. What truly sets her apart is her ability to combine strategic thinking with genuine care for her clients. She brings energy, focus, and follow through to everything she does. Anyone working with Laia is in incredibly capable hands.”
— Dana Lewis, Regional Director of Sales, Red Lion Hotels
“Laia is the definition of next level talent in hospitality sales. Her work ethic is unmatched. She shows up with purpose, executes with precision, and delivers results that consistently raise the bar. What makes her truly exceptional is her ability to lead with both strategy and heart. Laia doesn't just build client relationships. She builds loyalty and trust that last. She's the kind of professional who makes everyone around her better. ”
— Claudia Gathers, Vice President of Sales and Marketing, HHMI
“Laia brings a level of market intelligence and revenue strategy that delivers real, measurable impact. She doesn’t just talk sales. She closes. From uncovering high value leads to negotiating contracts and driving production across multiple segments, Laia is laser focused on results. Her deep understanding of the hospitality landscape and ability to quickly adapt to different markets make her an invaluable asset. If you're looking for someone who can step in, identify opportunity, and generate revenue fast, Laia is that closer. ”
— Kyra Shackleford, National Sales Executive, Marriott Hotels
“Laia is incredibly talented and hardworking. She’s generous with her time and energy, and consistently provides thoughtful, impactful leadership. I'm honored to have worked alongside her and witnessed her dedication firsthand. ”
— Jaimie Skriba, Director of Lifestyle, Detroit Foundation Hotel
Contact Info
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